Episode 9: Should you create your own digital offer? Identify your most profitable first offer and beginning steps.
Wondering if and when you should create your own digital offer? Unsure of what it could be or how to price it? Learn why you should hop on the digital offer train, how to choose the best offer and format, and the steps you can take to get started in today’s episode of The Ashly Locklin Show.
Here’s a preview of what you’ll learn in this episode:
Why creating your own digital offer is a must if you’re wanting to scale your income without trading hours for dollars.
How digital offers provide you with more control over your business, time, and income than network marketing or service-based businesses.
How to select the most profitable first offer and determine the best format for it.
Things to consider when pricing your offer.
Three steps you can take today to get started.
Check out the Pivot to Profit High Level Mastermind here: https://www.ashlylocklin.com/high-level-mastermind
Show Notes:
Society teaches us to trade hours for dollars, but there is a better way, my friend.
Creating your own digital offer is the best way to:
make money without trading hours for dollars
retain 100% of the profits
be in complete control of your income and time
How to Choose Your Topic
Answer these questions:
What specific things do people repeatedly ask you about?
What are 3 topics you love talking about and feel confident teaching?
What problems does your audience have?
What solutions are they seeking?
Where do you come into play?
What can you offer them?
What competition is out there?
Is anyone doing what you want to do?
If so, how can you do it differently?
If not, how can you fill the need?
What are people searching? Are they searching for the solution you can provide (validate this at www.answerthepublic.com)
What testimonials & success stories do you have?
Formats
There are tons of formats, here are a few:
Course
self-paced
group coaching model
Mini-Course
Membership
Digital Downloads
Workshop
EBook
Video Training Series
Based on your answers, what are your most profitable topics & formats?
Pricing Your Offer
High-Ticket: requires less sales (if you want to make $8,000 and you have a $2,000 course, you only have to sell 4 of them)
Low-Ticket: requires more sales (if you want to make $8,000 and you have a $10 course, you have to sell 800 of them)
So take the size of your audience into consideration.
What's the value of the RESULTS? (not how long it will take you to create it)
Who is it for? Does it align with their bank accounts?
Your Starting Steps
Conduct market research (find out what your audience wants and needs)
Create a lead magnet that aligns with your offer (to validate your offer and begin building your list)
Begin providing content that supports the offer (establish yourself as a credible expert and authority on social media)
Now go make those money moves!
The social sales content bundle
Everything you need to create content that converts followers into paying clients and randos into lifers! Proven caption formulas to grow your following and make sales, 125 Headlines, 105 CTAs, interactive content calendar, 6 exclusive video trainings to help you nail your niche & make more sales, and so much more! A must-have for all female entrepreneurs!
