Episode 16: 7 Steps to Experiencing your Business Breakthrough
Tired of spinning your wheels? Looking to make more money without trading hours for dollars? Want to know the exact steps to take to transform and accelerate your business growth? Learn them in today’s episode of The Ashly Locklin Show.
Check out Business Breakthrough Accelerator here: https://www.ashlylocklin.com/business-breakthrough-accelerator
Here’s a preview of what you’ll learn in this episode:
The #1 factor of success in business
The things that are holding you back or keeping you stuck
How to find and attract your ideal clients
The mistakes you are making in your marketing and messaging to block your success
The trick to scale your business while creating more freedom and time
Find me on social:
Instagram: @ashly_locklin instagram.com/ashly_locklin
Facebook: facebook.com/ashlylocklinwellness
Pinterest: pinterest.com/ashlylocklin
Show Notes:
Hey friend, welcome to this episode!
Today we are covering the 7 ingredients required for a business breakthrough! These are the 7 steps I cover in my signature course, Business Breakthrough Accelerator and since it’s making its comeback and opening for enrollment again, I wanted to share a microdose of the content with you and get you some quick wins!
If you don’t know, Business Breakthrough Accelerator, which I will refer to as BBA from here on out, is designed for female business owners who don’t want to trade hours for dollars anymore. This course is unlike other business courses in that mindset is an integral part of the curriculum and we take a holistic approach in focusing on the inner work as well as tapping into the feminine and masculine energies to experience the breakthrough. The course has 7 modules focused on: mindset, branding, niching, creating high-converting content, client attraction, selling, and scaling. So it’s the elite A-Z guide for transforming and accelerating business growth!
It is designed to take 12 weeks to complete, even though there are 7 modules because the modules are jam-packed with content and action items you need to implement before moving onto the next one. The results are incredible and the students are literally like “wow, my mind is blown and my business is exploding!” So if you are interested in getting in while the doors are open, check out the details here: https://www.ashlylocklin.com/business-breakthrough-accelerator
But you’re in for a special treat because today I’m going to give you a little taste of each module, or each step, to experiencing your breakthrough. Ready? Let’s do this…
Step 1: Mastering Your Mindset
In my opinion, mindset is the number one most important factor in success. That’s why it’s the first module of BBA and why there are additional mindset activities in every module.
If your mindset is jacked, your business is jacked. If you lack belief in yourself or in your offer, you will not be successful. And I’ve seen this time and time again in women I’ve worked with. The ones who had that “I WILL be successful” attitude were the ones that succeeded. The ones that were constantly in their heads, overthinking things, doubting themselves, needing pep-talks, they were the ones who struggled and many quit.
So if you are someone who is too in your head, girlfriend, get the fuck out. Excuse my language, but I’m so passionate about this. Nothing is finite. Take action, execute, keep going, and refine as you go. Stop overthinking every choice, every word, every post. Stop worrying about getting on camera in your stories and what people will think of you. Just freaking go for it and keep going.
So let’s dive into 3 of the many many mindset topics we cover in BBA...
Imposter Syndrome
ask 3 friends what you’re good at
Fears: Identify which ones hit home and write positive affirmations to combat them
fear of judgement
fear of embarrassment
fear of failure
fear of success
fear of being perceived as arrogant
fear of not being able to juggle it all
fear of not being able to deliver
fear of rejection
Goals Activity: Create a four-colum chart with these headings then fill it in:
What I Want and Already Have
What I Have and Don’t Want
What I Don’t Have and Want
What I Don’t Have and Don’t Want
Step 2: Developing an Irresistible Brand
1. Google Yourself
(If you have a “common name,” you can try your employer, your occupation, your city, etc. Note which combination of words helped find you.)
2. What are the first 3 search results that pop up for you?
Things to consider in branding:
Branding goes beyond colors and fonts. Branding allows you to reach and speak to your ideal clients.
Identify:
What is your brand’s story?
Who do you serve?
Who do you NOT serve?
What is your secret sauce?
What is your brand voice?
Step 3: Nailing your Niche
Misconceptions:
The more people I market to and appeal to, the more sales I'll make.
If I niche down, I'll miss out on sales.
If I get too specific, I'll push people away.
Reality: When you try to reach everyone, you speak to no one.
Must identify:
Target Market: Specific group of people you serve
Niche: service you specialize in offering to your target market
Ideal client avatar: detailed profile of your ideal client
What makes you different? What is your differentiator or secret sauce?
-Subaru vs Mercedes
-Walmart vs Nordstrom
- McDonalds vs Chick-fil-A
Examples:
Fitness: carb cycling vs intuitive eating
VA: IG strategist or email guru
Biz Coach: sales in the DMs or public sales
Step 4: Creating High-Converting Content
I have done several previous episodes on content, so check those out if you want more tips on content that sells. But here is the framework I teach for content.
My Framework:
Attract: Create content that draws the right people to you 🧲
Serve: Provide value specific to their pain points & dreams
Accelerate: Make them “product aware” through your “problem aware” content {in step 2}
Convert: Make it a no-brainer for them to buy from you/join you because the appetizer portions of the value you’ve been providing leave them dying for the entrée
Step 5: Attracting your Ideal Clients
Do parallel audience recon
Examine top performing posts of accounts that have your ideal followers
what were the photos like?
what were the posts like?
what hashtags did they use?
what was their headline/CTA?
Create content that entertains, inspires, and educates
Step 6: Selling
Belief system (what you believe to be true) > Behavior (action you take/don’t take) > Outcome (income, feelings, reputation)
There are two types of people:
Type 1 believe:
My success is inevitable and my offer changes lives > gives tons of value and pitches daily > makes sales, feels accomplished
Type 2 believe:
I don’t have what it takes to succeed and I’m not confident in my offer > gives sporadic value and rarely pitches > doesn’t make sales, feels like a failure, falls into a deeper downward spiral
Gut check:
What is your belief system?
What is your behavior?
What are your outcomes?
Effective sellers focus on what they can control: attitude and effort
They know rejection is inevitable.
Confidence is key.
Step 7: Scaling Like a CEO
In order to scale and create more freedom, automation must become your friend. Additionally, utilizing email marketing is a must.
At the time of this recording, it’s election month, Instagram has blacked out all “recent” hashtags, and they went through an update, so reach is way down. It’s very hard to cut through the election noise and algorithm obstacles to get your message seen. But when you have a solid email list, your business is algorithm-proof! You can continue serving and selling to your list no matter what happens.
I currently have a freemium that is being pushed to my target audience through FB and IG ads, once they opt-in they are sent a welcome series which introduces me, provides value, then pitches my offers.
Every day I wake up to new sales and subscribers. That is the beauty of automation. That is what ads and automation can do for your business. My biggest pet peeve with network marketing is that they don’t track this, they want you to show up and send 20 messages a day. But that is not sustainable or scalable.
So that’s why I teach ads and automation in BBA!
Recap:
Step 1: Mastering Your Mindset
Step 2: Developing an Irresistible Brand
Step 3: Nailing your Niche
Step 4: Creating High-Converting Content
Step 5: Attracting your Ideal Clients
Step 6: Selling
Step 7: Scaling Like a CEO
Thank you for tuning in! Please take a screenshot and tag me @ashly_locklin, tell me what you thought of the episode and if you have requests for future episodes.
If you want to join BBA while the doors are open, you can check out the info here: https://www.ashlylocklin.com/business-breakthrough-accelerator
And most importantly, get out there and make those money moves!
The social sales content bundle
Everything you need to create content that converts followers into paying clients and randos into lifers! Proven caption formulas to grow your following and make sales, 125 Headlines, 105 CTAs, interactive content calendar, 6 exclusive video trainings to help you nail your niche & make more sales, and so much more! A must-have for all female entrepreneurs!
