Episode 15: Selling in Stories: Top Tips & Selling Sequence to Follow
Want to make more sales through your Instagram Stories? Curious to know my secrets & the sequence I follow to make sales through my Stories? Learn them in today’s episode of The Ashly Locklin Show.
Check out The Social Sales Content Bundle here: https://www.ashlylocklin.com/the-social-sales-content-bundle
Here’s a preview of what you’ll learn in this episode:
My top 4 secrets to selling in stories
Tips to create ride-or-diers through your stories
The sequence to follow when selling in your stories
Find me on social:
Instagram: @ashly_locklin instagram.com/ashly_locklin
Facebook: facebook.com/ashlylocklinwellness
Pinterest: pinterest.com/ashlylocklin
Show Notes:
Welcome to the episode!
Today we’re going to cover:
4 secrets to selling in stories
General tips for stories to create lifers or ride-or-diers
A story sequence to follow to make sales
4 Secrets to Selling in Stories
1️⃣ Most people watch stories without sound 🔇 So if you add captions/subtitles to your stories, your message will reach more viewers than just a bobbing head 😉 (p.s. I did a Reel on the two ways I automatically add subtitles to my stories - check it out)!
2️⃣ The key to selling is SERVING. The more you can serve your audience through free tips, tricks, and mini-trainings, the more trust you’ll gain and the more the credible you’ll be perceived...which will lead to more sales 🙌
3️⃣ Story slides made in Canva, Unfold, Mojo or other apps that outline your offer are great to use occasionally. But they don’t convey your true passion and personality- which viewers need to see and hear in order to build the know, like, trust, remember factor. So talk to the camera, be YOURSELF (whether that’s weird, awkward, funny, bold, serious- as long as it’s YOU)!
4️⃣ Don’t be afraid to pitch! Your story viewers are your ride-or-diers, your lifers, the people who are really getting to know, like, trust, and remember you! They are the ones most likely to buy from you, so show up and pitch your offer with enthusiasm and confidence 🤩
General Tips for Stories
Be Authentic
Is dancing your style? Do it! If not, don't.
Would a close friend tell you about your stories (are you being you)?
Create you-isms (robes, funfetti, late-night hustle)
Provide 70% business/30% personal content
Talk to ONE person (your ICA)
AD: This episode is brought to you by The Social Sales Content Bundle
If you need help crafting irresistible and high-converting content, The Social Sales Content Bundle can transform your content creation and selling game! If you are tired of spending hours in the DMs, doing X number of reach outs or invites a day, and want to learn how to make sales through your content ALONE, this is for you!
The bundle includes:
9 proven caption formulas and worksheets
Over a hundred headlines
Over a hundred CTAs
Video trainings on content pillars and market research
Plus Canva templates and 60 Reels prompts & song suggestions
...all designed to help you make SALES through your content alone!
Snag the bundle here: https://www.ashlylocklin.com/the-social-sales-content-bundle
A Story Sequence for Selling
1. Start with a question that introduces the theme of your story
Who else loves coffee in the morning? (MEEE/Nah)
Who has started their Christmas shopping? (Finished it!/Last-minute shopper!)
How often do you wash your hair? (question box)
What do you struggle with more? (exercising consistently/eating healthy)
2. Encourage interaction
3. Provide value
mini-trainings
tips, tricks, hacks
things you love (that you aren't selling)
funny/relatable content
4. Pitch your offer
start with value/tips/mini-training
call out pain points to draw ICs in
utilize the problem-solution formula
pitch with enthusiasm and confidence
use words that sell
5. End with a clear CTA
DM you
click the link in your bio
swipe up (10K followers)
email you
Thank you for tuning in! Please take a screenshot and tag me @ashly_locklin, tell me what you thought of the episode and if you have requests for future episodes.
And most importantly, get out there and make those money moves!
The social sales content bundle
Everything you need to create content that converts followers into paying clients and randos into lifers! Proven caption formulas to grow your following and make sales, 125 Headlines, 105 CTAs, interactive content calendar, 6 exclusive video trainings to help you nail your niche & make more sales, and so much more! A must-have for all female entrepreneurs!
