Simple Dos & Dont's For Using Hashtags

 

Does this sound like you?⁣

You craft the most amazing post for the ‘gram and have this feeling inside that it’s gonna BLOW up. Double taps rollin’ in. Comments exploding. You’re squealing inside.⁣

Then you remember the hashtags. So you slap a few hashtags at the bottom of your post and wait. ⁣

And wait. ⁣

“Where the F are my likes? I used hashtags...ohmygawd, am I shadowbanned?” ⁣

⁣I feel ya, girl. So let me give you a quick lesson on those little waffle looking things before you have a breakdown. ⁣

⁣Hashtags are the dewey decimal system of Instagram - it’s how Instagram catalogs similar topics and pictures. But most importantly, hashtags are how you expand your reach & get more 👀 on your pics. Every hashtag is an opportunity to be seen & connect with a human who gets you. ⁣


𝗗𝗼: Use specific hashtags related to the picture and the PERSON you want to see it. If I want to connect with moms who like to twin with their babes, I’m going to use #twinningtuesday #twinningwithmommy and similar ones.⁣

𝗗𝗼𝗻’𝘁: Use general hashtags like #cute, #happy, #love. A gazillion other people have used those hashtags so your chances of being seen are 0.⁣⁣


𝗗𝗼: Use niched-down, smaller hashtags that your ideal follower/client may be searching. If you’re looking for clients to join your fitness bootcamp, you want to use hashtags they may be searching - like #PaleoRecipes or #FatBurningWorkout⁣

𝗗𝗼𝗻’𝘁: Use your company’s hashtags. Ex: if you’re a Beachbody Coach, don’t use #Energize because your ideal client doesn’t know Energize exists. The only people using that hashtag are current customers and coaches - so they ain’t gonna buy from you. Instead, use #TiredMama cause that’s someone who needs what you have. 😉⁣


𝗗𝗼: Put hashtags in the comments⁣⁣

𝗗𝗼𝗻’𝘁: Waste your valuable caption space on hashtags. You can only use 2200 characters in an IG post, so make em worth it.⁣


If you wanna learn more strategies for crushing social media and making 💵 online, click the button below to get all the deets on Influencer Prep Academy!